TITLE: InterLink - Dimension Ad

DESCRIPTION: InterLink Systems is a small company with a very important product in their field. InterLink developed an accelerator board for AlphaMicro Computers. To upgrade, users had a limited number of options. They could either upgrade their system with a very expensive computer, followed by massive customized software revisions, or they could install this accelerator board within 30 minutes for a fraction of the cost. Meanwhile, Alpha Micro Computers, a multi-million dollar industry leader was pushing hard with a marketing effort of their own, in an attempt to sell new computer systems. We positioned InterLink's product line as the most efficient way to achieve what customers were looking for -- enhanced performance and speed. InterLink Systems reported a tremendous response from this ad. InterLink captured most of the market share with its family of accelerator products. In fact, InterLink was so successful with this campaign, that the computer manufacturer developed its own accelerator board in an attempt to bump profits. Another successful campaign was launched on that front as well, but that's another story!