TITLE: Policyholders

DESCRIPTION: Policyholders Adjusting Service, founded in 1975, is the largest and oldest public adjusting company in San Diego. After the devastating fires which swept through the county in 2003, Policyholders chose to target individuals who lost homes, especially homeowners who were having difficulties settling their insurance claim. There were MANY such victims. This campaign provided Policyholders with added credibility and an appeal which hit people's buttons -- dealing with those tight-fisted insurance adjusters.