TITLE: OAG Travel Brochure

DESCRIPTION: OAG Travel Information Systems is the world leader in corporate travel planning. To continue setting trends in the digital age, OAG began porting their system from a thick, phone-book-like volume to Compact Disk. The goals were to raise awareness regarding this evolution, switch customers to the new system, and solicit new accounts to use the product. This 17"x22" brochure and accompanying return-mail was mailed to 100,000 companies with 50-2000 employees. OAG reported an unprecedented response to the campaign. In fact, the response was 3-4 times higher than any marketing campaign they launched in the past. What do you call a marketing piece which exceeds reasonable expectations by 300-400%? An incredible success!