TITLE: ATC Technologies Brochure

DESCRIPTION: ATC Technologies is an average-sized company with a huge product - "The World's Smallest FM Radio." The radio design could also be customized with corpoprate color schemes and logos for promotional purposes. The challenge was, that no major distributors carried this product. ATC needed to show the ability to deliver large quantities of product to distributors on demand. Key Advertising determined that a tri-fold promotional brochure was an effective method to promote the radio to retailers, and as a promotional product to large companies. The brochure conveyed a solid corporate image with substantial manufacturing capabilities. After a few months, ATC began supplying retailers such as Target, Kmart, and The Sharper Image with their product. Even Coca Cola Company ordered a huge lot of radios, customized with its colors and logo.