DESCRIPTION: Synergy Promos is an established specialty item and printing company. We chose a dynamic treatment, with bold colors and a modern lettering style to emphasize the basic philosophy of the company. This philosophy stands for excitement generated through the use of Synergy's marketing support products in achieving increased market recognition for their clients. For Synergy's own branding efforts, Key Advertising completely customized the "S" in the logo, providing it with bold movement. It was designed to be separated from the rest of the logo and placed on Synergy's own specialty items to begin establishing immediate recognition.